Case Study: Highnoon doubles conversions and boosts CTR with StackAdapt

Highnoon Gets Dynamic in Their Partnership With StackAdapt

Highnoon, an agency that partners with brands on marketing, technology and creative solutions, needed a user-friendly, scalable programmatic platform to drive conversions for a homebuilder client with hyper-relevant, location- and behavior-based messaging. They selected StackAdapt’s programmatic platform—leveraging features like Page Context AI and dynamic retargeting—to reach in-market audiences and build retargeting pools while training their team to run campaigns as self-serve users.

Using StackAdapt’s dynamic retargeting, geographic targeting, Page Context AI, Bulk Editor, Conversion Journey tool and education resources, Highnoon ran hundreds of full-funnel campaigns and optimized performance across channels (including CTV). The partnership with StackAdapt doubled conversion volume, reduced eCPA by 33%, increased CTR by 40%, achieved an average time on site of 1:02, and delivered a CTV VCR of 98%, while boosting on-site engagement and team confidence in programmatic.

Highnoon

Jess Petersen

Associate Director of Strategy