Case Study: Hashtag Interactive achieves 73% lower CPM and 18% more conversions with StackAdapt

Hashtag Interactive Increases Attendees for Gamescom

Hashtag Interactive, a Singapore-based marketing agency, partnered with StackAdapt to promote Koelnmesse’s Gamescom Asia 2023 Conference and overcome saturated competition on Meta and search. Facing limited reach and high costs on traditional channels, Hashtag Interactive leveraged StackAdapt’s display, Interest and Intent segments, site visitors targeting, social retargeting, and pixel tracking to find e-sports enthusiasts and gamers beyond standard social and search audiences.

StackAdapt implemented prospecting with Interest and Intent segments, programmatic display placements, and social retargeting combined with pixel-driven optimization and bid goals/bid factors. The campaign delivered a 73% lower CPM than Meta and 94% lower than search, a social retargeting CPA 19% lower than Meta interest targeting, and an 18% higher conversion volume versus Meta, solidifying the ongoing partnership between Hashtag Interactive and StackAdapt.

Hashtag Interactive

Rocky Sunico

COO