Case Study: Hashtag Interactive boosts Gamescom attendance with StackAdapt

Hashtag Interactive boosts conversions 18% with StackAdapt

Hashtag Interactive, a marketing agency working for client Koelnmesse, faced the challenge of promoting Gamescom Asia 2023 and needed to broaden its strategy beyond social media and search to reach gamers more effectively. To achieve this, they partnered with StackAdapt to utilize its programmatic advertising platform.

StackAdapt implemented a solution using display ads, audience targeting, and retargeting to reach users interested in gaming and e-sports. This strategy resulted in a significant measurable impact, including an 18% increase in conversions and a 73% lower CPM compared to Meta ads. StackAdapt also helped achieve a 19% lower cost per acquisition for retargeting.

Hashtag Interactive