Case Study: Global Industrial achieves 60% higher CTR with StackAdapt DCO

Global Industrial boosts CTR by 60% with StackAdapt

Global Industrial, a leading distributor of industrial and commercial products, wanted to re-engage shoppers who had abandoned their carts. To address this challenge, they worked with their partner Vallo Media, which used StackAdapt’s Dynamic Creative Optimization and audience targeting capabilities.

Vallo Media implemented StackAdapt’s solution to automatically generate dynamic display ads featuring the exact products each customer left behind. This strategy resulted in a 60% increase in CTR. StackAdapt’s solution was also highly efficient, generating 30% of the campaign’s ad-attributed revenue while using only 12% of the total budget.

Global Industrial