Case Study: General Electric boosts B2B engagement with StackAdapt

General Electric boosts B2B engagement 107% above benchmark with StackAdapt

Ledger Bennett aimed to drive B2B engagement and conversions for their client, General Electric, but struggled with targeting the right audiences and developing effective creative assets. They partnered with the vendor StackAdapt to address this challenge using a multi-channel strategy and creative services.

StackAdapt implemented a solution using its Creative Studio for audio ads, ABM Targeting, and Browsing Audiences for retargeting. This multi-channel approach resulted in an engagement rate 107% above the B2B industry benchmark and increased engagement from audio ads by up to 150%.

General Electric