Case Study: Octopus Energy achieves 3M+ DOOH impressions and higher CTRs with StackAdapt

Fueling Campaigns with Strategic DOOH Partnerships

Octopus Energy partnered with StackAdapt to boost brand awareness and expand into six major Spanish cities (Madrid, Bilbao, Valencia, Seville, Málaga, and Barcelona). Their challenge was gaining access to premium DOOH screens in high-traffic malls, streets, and transport hubs while keeping the campaign within budget.

StackAdapt negotiated placements across 700+ DOOH screens, used Adsquare-powered DOOH Retargeting and a multichannel strategy (DOOH, display, native) plus creative work from its Creative Studio. The campaign delivered roughly 2.7M DOOH impressions, achieved a 1.34% CTR on display/native retargeting (up to 3.3% for audiences reached across all three channels), and generated over 1,000 registrations, exceeding campaign goals.

Octopus Energy

Guy Cherckez

Paid Media Specialist