Case Study: Foodbag boosts conversions with StackAdapt's dynamic retargeting

Foodbag drives 5,976 conversions with StackAdapt

Foodbag, a direct-to-consumer meal kit delivery service, partnered with vendor StackAdapt to increase brand awareness and drive online sales across both French and Flemish-speaking regions of Belgium. Their challenge was to effectively engage cooking enthusiasts in these distinct markets.

StackAdapt implemented a dynamic retargeting campaign using prospecting and contextual targeting. Their solution involved rotating a variety of creatives placed on relevant web pages and offering real-time discounts to create a personalized user experience. This strategy, executed by StackAdapt, was highly successful, resulting in 5,976 unique conversions with a cost per acquisition (CPA) of €4.90 and an average time on site of nearly six minutes.

Foodbag