Case Study: Maktagg achieves 53% lower CPA (avg €14) for e-commerce with StackAdapt

E-commerce Pairs Well With StackAdapt for This European Fashion Brand

Maktagg, an all-in-one digital agency, needed an incremental audience beyond social channels to drive e-commerce conversions for their Spanish fashion client Lonbali. They tested programmatic advertising with StackAdapt, leveraging the platform’s optimization and targeting capabilities to pursue a CPA goal of 30€.

Maktagg ran a multi-channel native and display campaign with StackAdapt using browsing audiences, third‑party segments, and dynamic retargeting (built with the StackAdapt Creative Studio), and implemented the StackAdapt Pixel and Conversion Journey tools to track and optimize performance. The campaign delivered an average CPA of 14€ (a 53% reduction versus the 30€ goal), dynamic retargeting CPA of 3€, eCPC of 1.04% and a 0.19% CTR, driving strong sales revenue and prompting Maktagg to expand future campaigns on StackAdapt.

Maktagg

Alberto Saldivia

Paid Media Manager