Case Study: Adirondack Regional Tourism Council achieves 10x CTR and increased engagement with StackAdapt

Driving Tourism Through Highly-Targeted Native Advertising

The Adirondack Regional Tourism Council (ARTC) wanted to build brand awareness and consideration by reaching potential travelers with dynamic, inspiring content about the Adirondack region. To do this, agency partner Adworkshop ran native advertising campaigns using StackAdapt’s programmatic native platform—leveraging its attention-based optimization, transparent reporting, and audience targeting capabilities to place ARTC content alongside contextually relevant editorial experiences.

Using StackAdapt, the team executed a two-stage plan (stage 1: maximize exposure and gather audience insights; stage 2: engage users by bidding CPM while optimizing to CPE) to drive meaningful interactions. The campaign delivered a 0.62% CTR (a 10x improvement over a 0.06% banner average) and an average time on site of 1 minute 50 seconds—on par with editorial content—demonstrating StackAdapt’s measurable impact on engagement.

Adirondack Regional Tourism Council

Brandon Mallory

Senior Digital Strategist