Case Study: Kodak Alaris achieves 8X banner-ad CTR and 3,188 hours of engaged content time with StackAdapt

Distribution of Content at Scale Reimagined Throught StackAdapt

Kodak Alaris, a UK-based information management and imaging company, needed to drive initial exposure and attract high-quality visitors to content created with Imagination Publishing to strengthen its thought leadership in data management. To solve the distribution challenge, Kodak Alaris turned to StackAdapt and its engagement-focused platform to ensure the right audiences saw and engaged with their editorial content.

Working in a “co-pilot” model with Imagination Publishing, StackAdapt supplied its engagement-based technology and supported a CPE (cost-per-engagement) bidding strategy that charged only for visitors who spent more than 15 seconds on content. The campaign delivered a 0.5% CTR (8X the banner ad average), eliminated accidental clicks and hard bounces, achieved an average time on content of 1 minute 26 seconds, and generated a total of 3,188 hours (132 days) of engaged user time—demonstrating StackAdapt’s measurable impact on quality traffic and engagement.

Kodak Alaris