Case Study: Banque Libano‑Française achieves 25% engagement and strong native video performance with StackAdapt

Corporate and Marketing Communications team succeeds after banking on StackAdapt’s content distribution and video advertising capabilities

Banque Libano‑Française, a leading Lebanese bank, needed to centralize its advertising and content distribution to support a content-driven campaign around its New Headquarters International Architecture Competition. To maximize engagement with relevant stakeholders, the bank turned to StackAdapt’s platform, using in-feed native advertising and native out-stream video along with engagement-based optimization.

StackAdapt delivered a self-serve platform plus customer-success support to set up and optimize content and video campaigns; the results included a 0.81% smartphone CTR (vs. a 0.38% benchmark), a 25% engagement rate, readers spending more than 15 seconds and an average time on page of 1 minute 20 seconds. StackAdapt’s native out-stream approach and targeting reduced wasted impressions, improved cost-per-completed views, and helped align workflows and custom audience targeting to the bank’s needs.

Banque Libano Francaise

Tania Rizk

Director of Group Communications, CSR and Customer Experience Division