Case Study: Rackley Swimming achieves $4.07 eCPA and dramatic CPL reduction with StackAdapt

Connected TV Performs Swimmingly for This Australian Brand

Rackley Swimming, a family-owned swim school in South East Queensland, needed a scalable way to drive local awareness and sign-ups for swim lessons across a small geographic area. Sunny Digital sought a programmatic partner and turned to StackAdapt to deploy Connected TV, BVOD, video and display programmatic tactics to meet a KPI of $60 CPA or below.

Sunny Digital used StackAdapt’s multi-channel platform — curated BVOD/CTV deals, postcode and Browsing Audiences, lookalike prospecting, site retargeting, the StackAdapt Creative Studio for custom HTML5 countdown creatives, and social retargeting — to move prospects through the funnel. The campaign achieved an overall eCPA of $4.07 after four months, $54 BVOD CPM, +100% higher completion rates than their previous partner, and an almost 1000% reduction in CPL for social retargeted display, far exceeding the original CPA goal.