Case Study: Civilian promotes public health awareness with StackAdapt native ads

Civilian exceeds 70% viewability with StackAdapt, reaching 76% in 10 days

Civilian, a marketing agency, faced the challenge of delivering rapidly evolving public health messaging for a major transit authority during the COVID-19 pandemic. Their goal was to build awareness and limit transit usage to essential workers in Los Angeles. To meet this challenge, they partnered with StackAdapt to implement a digital advertising solution using native ads and geotargeting.

StackAdapt provided an agile platform that enabled Civilian to quickly update and deploy new creatives, accelerating the campaign setup to under four days. By leveraging geotargeting to focus on relevant zip codes, the campaign exceeded its viewability goal, achieving 76% over a 10-day flight. StackAdapt's solution delivered over 10 million impressions and successfully communicated vital information to the public.

Civilian