Case Study: Chicago Fire FC achieves 122% ROAS with StackAdapt

Chicago Fire FC scores 122% ROAS with StackAdapt

Chicago Fire FC aimed to maximize attendance for a historic home game by boosting ticket sales and partnered with StackAdapt to achieve a 100% return on ad spend goal. The soccer club needed to reach new fans while also effectively retargeting previous visitors to drive conversions.

StackAdapt implemented a full-funnel, multi-channel strategy using CTV, DOOH, video, and display advertising. By leveraging advanced audience targeting and retargeting with first-party data, StackAdapt helped Chicago Fire FC exceed its goal, achieving a 122% ROAS, over 16,000 clicks, and nearly 600 conversions.

Chicago Fire FC