Case Study: Challenge Butter boosts holiday ad engagement with StackAdapt

Challenge Butter boosts CTR by 21% with StackAdapt

Matrixx Shopper Marketing needed a multi-channel advertising platform to help their client, Challenge Butter, reach bakers during the busy holiday season. Their challenge was to drive high video completion and click-through rates to increase brand awareness, and they turned to StackAdapt for its contextual targeting and diverse ad inventory.

StackAdapt implemented a solution using Connected TV, video, and retargeting, supported by its Creative Studio. The multi-channel campaign surpassed all of Challenge Butter's awareness goals, exceeding its video completion rate benchmark by 3% and its click-through rate benchmark by 21%.

Challenge Butter