Case Study: Centerline Digital achieves a 40% eCPA reduction and measurable B2B brand lift with StackAdapt

Centerline Measures Their B2B Advertising Impact With StackAdapt Brand Lift

Centerline Digital, an agency that plans and activates B2B marketing for technology clients, needed to raise brand awareness and decrease cost-per-conversion for a software client targeting DevOps and IT decision makers. They turned to StackAdapt and its platform — including StackAdapt Brand Lift — to reach incremental B2B audiences and measure advertising impact.

Using StackAdapt, Centerline ran a full-funnel program with Connected TV and video for awareness, then retargeted viewers with native and display while applying B2B tactics like ABM lists, Page Context AI, third‑party and intersection segments and in-platform Bid Factors. The StackAdapt-enabled campaigns delivered a 40% decrease in eCPA, a 93% average VCR and 3,376 brand lift survey responses, driving greater share of voice and scalable performance.

Centerline Digital

Joey Vara

Associate Director of Paid Media