Case Study: Centerline Digital measures B2B campaign impact with StackAdapt

Centerline Digital improves eCPA by 40% with StackAdapt

Centerline Digital needed to raise brand awareness for their IT client and find a new way to measure their advertising impact on B2B decision makers. They partnered with StackAdapt to address this challenge and utilized its platform to run their campaign and measure its effectiveness.

The solution implemented by StackAdapt involved a multi-channel strategy using Connected TV, video, and native ads, along with B2B targeting tactics. To measure the campaign's impact, StackAdapt conducted a Brand Lift Study, which resulted in a 40% decrease in eCPA, a 93% average video completion rate, and gathered 3,376 brand lift responses, clearly demonstrating the advertising's success.

Centerline Digital