Case Study: a payroll provider cuts cost per qualified lead with StackAdapt

Case Study: Seer Interactive cuts CPQL for payroll provider

The customer, a payroll provider, worked with the vendor StackAdapt to address its challenge of high cost per qualified lead (CPQL) and an over-reliance on paid search advertising.

StackAdapt implemented a multi-channel programmatic advertising strategy for the payroll provider. This solution successfully reduced the cost per qualified lead, delivering a measurable improvement in advertising efficiency and decreasing dependence on paid search.