Case Study: Bullhorn Communications reaches 98,000 residents and helps reject incorporation with StackAdapt

Bullhorn Communications reaches 83% of residents with StackAdapt

Bullhorn Communications faced the challenge of raising awareness and swaying public opinion against the incorporation of The Woodlands Township, Texas. They partnered with StackAdapt to launch a programmatic digital campaign to reach and influence over 98,000 local residents ahead of a crucial vote.

The solution implemented by StackAdapt utilized Connected TV and video ads with precise demographic and voter targeting. This strategy successfully reached 83% of the target market, contributing directly to the ballot initiative's rejection by a 2-to-1 margin. The campaign achieved 988,000 impressions with a 98% video completion rate on CTV.

Bullhorn Communications