Case Study: Brigham Young University achieves 3x brand awareness with StackAdapt

Brigham Young University triples brand awareness with StackAdapt

Brigham Young University (BYU) wanted to raise national awareness of its academic research and service-minded graduates among employers beyond its local community. To meet this challenge, BYU partnered with the programmatic advertising vendor StackAdapt.

StackAdapt implemented a multi-channel programmatic strategy for BYU that leveraged account-based marketing, custom creatives, and premium inventory targeting. This solution successfully tripled the university's brand awareness year-over-year and achieved a 300% lift in click-through rate, significantly raising its profile with target employers nationwide.

Brigham Young University