Case Study: BlueBet drives 5,700+ site actions and 150 new depositors with StackAdapt programmatic audio

BlueBet Takes a Chance on Their Digital Strategy With Programmatic Audio

BlueBet, an ASX-listed sports wagering provider, needed to cut through a crowded, highly regulated wagering market and reach relevant users during Australia’s Spring Carnival. To stand out and build awareness and reach at scale, BlueBet partnered with StackAdapt to test programmatic audio inventory and new digital tactics.

StackAdapt ran a month-long programmatic audio campaign using its pre-built and custom audio deals (targeting Spotify, Adswizz, Audioboom, iHeart Radio), 15s creative rotations, inclusion lists, AI bid factors and the StackAdapt Pixel for tracking. The campaign delivered 487,004 impressions and reached 192,806 unique users, drove over 5,700 actions on site and 150 new depositing customers, with an eCPM of $20.52 and a CPA of $62.84—results BlueBet and StackAdapt consider a strong first win.

BlueBet

Simon Frazer

Head of Paid Media