Case Study: BlueBet drives 5,700+ website actions with StackAdapt programmatic audio advertising

BlueBet drives 5,700 actions on site with StackAdapt's audio campaign

BlueBet, an Australian betting platform, needed to promote its services to a high volume of users during the competitive Spring Carnival racing season. To achieve this, they partnered with StackAdapt to test a programmatic audio advertising campaign targeting sports podcasts and audio channels.

StackAdapt implemented a solution using programmatic audio ads, premium inventory deals, and their pixel for tracking. The campaign delivered over 487,000 impressions and drove more than 5,700 actions on the BlueBet website, achieving a $62.84 cost per action. The success of this first-time audio campaign allowed BlueBet to effectively stand out from its competition.

BlueBet