Case Study: Bloom achieves a lift in conversions and web traffic with StackAdapt

Bloom drives 18% new users and cuts CPA 60% with StackAdapt

Bloom, a Canadian mattress brand, was looking to raise awareness for its Polysleep brand in Quebec and drive qualified users to its website. To meet this challenge, they partnered with StackAdapt to introduce programmatic advertising into their marketing mix.

StackAdapt implemented a bilingual programmatic campaign using both native and display ads. The solution included prospecting with native ads in Quebec and retargeting with display ads across Canada. This strategy resulted in a significant conversion lift, a 60% decrease in CPA, and brought 18% new users to the website, effectively achieving the client's goals.

Bloom