Case Study: AWS re:Invent achieves 30% ad recall lift with StackAdapt

AWS re:Invent drives 30% ad recall lift with StackAdapt

A major cloud-based solutions provider, AWS re:Invent, partnered with StackAdapt to launch a bold brand awareness campaign after a five-year advertising hiatus. Their challenge was to stand out and reintroduce their brand to a highly targeted audience of CTOs, CIOs, and engineers attending their annual conference in Las Vegas.

StackAdapt implemented a multi-channel solution using digital out-of-home (DOOH) advertising, securing premium placements on the Las Vegas Sphere and Harmon Corner. Their Creative Studio designed a custom 3D animation for the Sphere's unique format and used retargeting with native and display ads. The campaign's effectiveness was measured by a first-of-its-kind brand lift study. StackAdapt delivered exceptional results, including a 25% brand lift from the Sphere, a 30% lift in ad recall, and a 17x increase in message association, surpassing industry benchmarks.