Case Study: Ledger Bennett achieves up to 150% increase in engagement with StackAdapt's audio-driven multi-channel solution

Amplifying B2B Engagement with a Multi-Channel Strategy

Ledger Bennett, an award‑winning global B2B marketing agency, partnered with StackAdapt to expand reach and drive engagement and conversions for their client General Electric. Ledger Bennett’s challenge was identifying and targeting the right B2B audiences and producing effective audio creative, so they engaged StackAdapt’s Creative Studio along with StackAdapt ABM Targeting and Measurement and Browsing Audiences to solve it.

StackAdapt built custom audio ads with professional voice talent, applied ABM and browsing-based audience targeting, and executed a multi‑channel sequential strategy that retargeted audio listeners with display. The campaign delivered measurable impact: engagement rates 107% above B2B benchmarks and up to a 150% increase in engagement from users first exposed to audio ads, while boosting lower‑funnel performance.

Ledger Bennett

Egemen Akbas

Group Media Director