Case Study: American Financial Services Brand drives store visits with StackAdapt

American Financial Services Brand drives in-store visits for $4 with StackAdapt

The Variable, a full-service agency, used StackAdapt's advertising platform to help its client, an American financial services brand, overcome the challenge of reaching a niche online audience and driving them to visit its physical brick-and-mortar locations.

StackAdapt implemented a multi-channel strategy that utilized browsing audiences and sequential retargeting. This full-funnel approach drove significant results, including an incredibly low cost per in-store visit of $4. The campaign successfully drove foot traffic and increased site traffic, with StackAdapt's platform being attributed for 80% of the view-through conversions.