Case Study: Allianz reduces CAC by 83% with StackAdapt

Allianz cuts CAC by 83% with StackAdapt

Allianz, an international financial services company, faced challenges in acquiring quality leads for its car insurance products in France and had difficulty tracking conversions across multiple touchpoints. To address this, they partnered with StackAdapt, leveraging its programmatic advertising platform and solutions like Domain Inclusion Lists and Premium Inventory.

Working with StackAdapt, Allianz implemented a solution using custom audience segmentation, inclusion lists, and private marketplace (PMP) deals to target high-quality audiences on premium websites. This strategy generated over 20,000 clicks and 387 leads. As a result, StackAdapt helped Allianz dramatically reduce its customer acquisition cost by 83% over the three-month campaign.

Allianz