Case Study: Adpearance achieves scalable CTV reach and untapped placements with StackAdapt

Adpearance Leverages StackAdapt to Reach Untapped Placements

Adpearance, a Portland-based digital marketing agency, needed more customization, scalability, and untapped inventory to expand beyond heavy reliance on Google and Facebook. They turned to StackAdapt and its self-serve platform—leveraging connected TV (CTV), display, and StackAdapt’s multi-channel attribution and bulk-edit capabilities—to reach new channels while efficiently managing high campaign volume.

StackAdapt enabled Adpearance to quickly upload and optimize CTV-first campaigns, pair video with display retargeting, and use attribution tools to track conversions from users who completed video views—closing a previously blind part of the customer journey. As a result, Adpearance scaled into new placements and became an omnichannel programmatic partner, improving campaign execution speed, audience reach, and measurement transparency with StackAdapt.

Adpearance

Jason Rosen

Senior Digital Advertising Manager