Stack Overflow
23 Case Studies
A Stack Overflow Case Study
WiseTech Global, a Sydney‑headquartered provider of logistics software serving over 17,000 customers across 160 countries, struggled to build a centralized, well‑used knowledge base: prior tools (including a SharePoint forum) produced low adoption, poor discoverability, and high reliance on subject‑matter experts. To capture and scale institutional knowledge and support its “Lead with content” mantra, WiseTech adopted Stack Overflow for Teams as the core internal Q&A and documentation platform.
Stack Overflow for Teams replaced scattered wiki tools and quickly drove engagement—usage rose sharply during the pandemic, searches trended upward, and completed pull requests (a key productivity metric) increased, indicating higher developer velocity. WiseTech users now reuse Stack Overflow content an average of 65 times per day (more than 1,900 times per month), avoiding nearly 2,000 emails or chat back‑and‑forths, and the platform has expanded beyond engineering to support onboarding from acquisitions and company‑wide knowledge sharing.
Ian Larsen
GM of Software Operations