Case Study: HubSpot achieves 150% more image generation with Stability AI in Amazon Bedrock

HubSpot Scales Image Generation 150% with Stability AI in Amazon Bedrock

HubSpot, a platform that helps businesses grow by connecting their customer-facing teams, needed a way to scale its on-brand AI image generation to meet massive customer demand without overloading its infrastructure. They were using an artificial cap of 120,000 images per month and sought a professional-quality solution.

Stability AI provided its Stable Diffusion models, accessed through Amazon Bedrock, to handle the scaling simply and securely. This solution enabled HubSpot to automatically access the latest models and lift its self-imposed cap. As a result, image generation grew by 150% to 300,000 images within four months. This also contributed to record growth in the attach rate between HubSpot's Content and Marketing Hubs.

HubSpot

Sean Carroll

Senior Product Manager