Case Study: Sutton Hall boosts direct bookings with STAAH booking engine and channel manager

Sutton Hall’s journey to boosting direct bookings with a seamless booking engine

Sutton Hall, a country retreat in Norfolk, was facing challenges with its previous technology provider, which resulted in a poor online booking experience for guests and backend issues like overbookings. These problems were hindering guest satisfaction and causing a loss in revenue, prompting them to seek a new solution from vendor STAAH.

STAAH implemented its booking engine and channel manager, which provided a seamless, mobile-friendly booking process and resolved distribution problems through real-time updates. This solution gave Sutton Hall greater visibility and control over the guest journey. As a result, the property saw an increase in overall revenue and direct bookings, alongside improved operational efficiency and customer service support.

Sutton Hall