Case Study: The Samilton Hotel achieves a substantial increase in direct bookings with STAAH

Substantial increase in direct bookings for The Samilton Hotel since moving to STAAH

The Samilton Hotel, a boutique hotel in Kolkata, was facing challenges with maintaining rate parity and managing inventory across its various online travel agent (OTA) channels. This led to time-consuming manual updates and an overreliance on certain OTAs, hindering revenue potential. To address this, the hotel partnered with vendor STAAH to utilize its channel manager and booking engine services.

By implementing STAAH's platform, the hotel automated its distribution process, ensuring rate parity and real-time inventory updates across all channels. This solution substantially increased direct bookings through the hotel's website and improved overall online visibility. The STAAH channel manager streamlined operations, saved the team time, and resulted in an uplift in revenue, particularly from the commission-free direct booking channel.

The Samilton Hotel