Case Study: Alorie Hospitality boosts online distribution and direct bookings with STAAH

STAAH makes life easy for Malaysia’s Alorie Hospitality

Alorie Hospitality, a Malaysian hotel management group for two properties owned by Sheng Tai International, faced a challenge in managing their 400 rooms across multiple online channels. Manually updating availability and rates was inefficient and consumed significant staff time. They needed a robust solution to increase their online footprint and grow direct bookings in a cost-effective manner.

They implemented STAAH's Channel Manager and Booking Engine, which integrated with their existing property management system. The STAAH platform provided a user-friendly and reliable solution for managing rates and inventory, dramatically improving staff productivity and distribution efficiency. This resulted in significant revenue growth and an increase in direct bookings for the group's properties.

Alorie Hospitality

Pritpal Singh

Group General Manager