Case Study: Black Gold Motel boosts direct bookings and distribution reach with STAAH

STAAH helps historic Australian motel reach new heights

The historic Black Gold Motel, an award-winning accommodation in New South Wales, faced challenges in managing its online distribution and generating bookings. Manual channel management was cumbersome and risked overbooking, while the motel was unable to access the lucrative corporate market without a GDS integration. To address this, they chose to implement the STAAH platform, including its channel manager and booking engine.

By using STAAH's suite of products, the motel streamlined its operations and expanded its reach through OTAs and GDS. This solution from STAAH led to a dramatic and measurable improvement, with direct bookings transforming into a major revenue source after previously generating only a couple of bookings in two years. The team at Black Gold Motel praised STAAH for its ease of use, features, and customer service, crediting the platform with revolutionizing their business.

Black Gold Motel