Case Study: Royale Chulan Hotels & Resorts saves time and boosts efficiency with STAAH

Royale Chulan saves time & increases efficiency with STAAH

Royale Chulan Hotels & Resorts, a Malaysian hotel group, struggled with a highly manual distribution process that required staff to spend considerable time updating rates and availability across multiple online booking channels. To gain strategic control and improve efficiency, they turned to STAAH for a solution, implementing the STAAH Channel Manager.

STAAH provided a reliable and seamless channel management solution that automated inventory and rate updates. The implementation by STAAH eliminated manual processes, freed up staff to focus on guests, and provided powerful insights that helped the group grow its yield and RevPar. The hotel group also praised STAAH for its ongoing efficient support and valuable reporting capabilities at both the property and group levels.

Royale Chulan Hotels & Resorts

Aaron Tan

Group Director of Sales & Marketing