Case Study: EV World Hotel Group boosts revenue with STAAH

Malaysian Hotel Chain Increases Revenue by Optimising Online Distribution

EV World Hotel Group, a leading budget accommodation provider in Malaysia with 12 properties, faced significant challenges managing its distribution across multiple online travel agents (OTAs). The process was manual and time-consuming, involving split inventories and logging into each OTA extranet individually. This led to difficulties with overbookings, rate parity, and inefficient use of staff resources, preventing the group from optimizing its online revenue. They turned to STAAH for a solution using its channel manager.

By implementing STAAH's channel manager, EV World Hotel Group automated its OTA distribution with real-time updates and a pooled inventory system. The solution streamlined operations, eliminated overbookings, and allowed the group to expand its OTA partnerships. STAAH's platform, including the RateStalk competitor tracking feature, provided valuable insights. The results were substantial, with some properties reporting a 20-30% revenue increase and staff saving significant time, allowing them to focus on guest service.

EV World Hotel Group

Khoo Peng Yong

Group Chief Financial Officer