Case Study: juSTa Hotels & Resorts boosts direct bookings with STAAH

juSTa Hotels & Resorts reaching the next level in direct bookings with STAAH

juSTa Hotels & Resorts, a luxury hotel group with 19 properties across India, was struggling with a low proportion of direct bookings compared to OTA bookings, which reduced its profitability. The group also sought operational efficiencies across its nearly 20 properties to boost bookings and improve the guest experience. To address this, they turned to vendor STAAH for its booking and distribution platform.

The STAAH platform provided a centralized solution featuring a pooled inventory system, real-time updates, and dynamic rates management. This gave juSTa more control over distribution and insightful reporting. Crucially, STAAH’s customer service team worked closely with juSTa’s staff to ensure they fully leveraged the platform’s features. The result was a seamless booking journey that unlocked the group's true potential, leading to an upward trajectory in profitability.

juSTa Hotels & Resorts