Case Study: IDEAS achieves 300% increase in direct bookings with STAAH

IDEAS Kuala Lumpur reports 300% increase in direct bookings with STAAH

The hotel IDEAS in Kuala Lumpur was struggling with constant connection issues across its online travel agent (OTA) channels, hindering its ability to manage distribution and grow its crucial zero-commission direct bookings. To overcome this challenge, the hotel partnered with technology vendor STAAH and implemented its booking engine and channel management platform.

STAAH provided IDEAS with seamless two-way XML integrations to over 350 OTAs and its PMS via a single dashboard, alongside a mobile-responsive booking engine with dynamic pricing. This solution, supported by STAAH's customer service, led to a staggering 300% year-on-year increase in direct website bookings and a 200% growth in OTA bookings, significantly driving profitability and simplifying operations.

IDEAS