Case Study: The Melbourne Lodge boosts direct bookings by $40K with STAAH

How a Queenstown boutique B&B grew direct bookings by $40K in six months?

The Melbourne Lodge, a boutique bed and breakfast in Queenstown, faced challenges with its direct booking channel due to a lack of flexibility and tools to improve website conversion. Their previous setup required developer assistance for every change, which slowed down operations. They turned to STAAH for a solution to gain more control and boost direct bookings.

STAAH provided its InstantSite website solution, a channel manager, and the ConvertDirect booking engine. Key features like the WatchMyRate widget and ReviewMinder were implemented to display competitive rates and positive reviews directly on their site. This solution, supported by STAAH's intuitive platform and excellent support, led to a measurable $40,000 increase in direct booking revenue within just six months of activation.

The Melbourne Lodge

Jagmeet Singh

Manager