Case Study: Historic Resort Hotels achieves greater booking efficiency and revenue growth with STAAH

Historic Resort Hotels (HRH Group) on their STAAH success

Historic Resort Hotels (HRH Group), India's only privately-owned chain of heritage palace hotels, faced the challenge of modernizing its operations in a highly competitive digital marketplace. Their manual booking processes were inefficient and lacked real-time capabilities, leading to concerns about overbooking and an inability to effectively manage rates and inventory across multiple online channels. To maintain their prestigious reputation and drive direct bookings, they sought a technology solution from STAAH.

STAAH implemented its integrated suite of products, including a channel manager, the ConvertDirect booking engine, WatchMyRate, and RateSTalk. This provided the HRH Group with a single, easy-to-use platform for real-time inventory updates and competitor rate monitoring. The solution streamlined operations across all ten of their properties, saving time and giving them greater control. As a result, the group achieved increased operational efficiency and a steady growth in direct bookings, allowing them to further enhance their global standing. STAAH's support and service were also highlighted as key benefits.

Historic Resort Hotels

Jasmeet Chowdhary

Vice President – Sales & Marketing