Case Study: Theatre Royal Hotel achieves a 3.5% boost in direct bookings with STAAH Max

Direct bookings jump 3.5% with STAAH Max for heritage NZ property

The Theatre Royal Hotel, a historic boutique hotel on New Zealand's West Coast, faced limitations with its previous booking and distribution software. These limitations included difficulty managing rates, loading promotions, and a poor user experience that led to a significant drop-off in bookings. The hotel's new management sought a new channel manager and booking engine to grow direct bookings, leading them to the vendor STAAH.

STAAH implemented its platform, including the STAAH Max rate management tool, which streamlined processes and allowed for dynamic promotions. A key benefit was STAAH's unique ability to handle the hotel's dual online travel agency listings for its different room types. The solution delivered immediate results, generating a 3.5% month-on-month increase in direct bookings. STAAH's ReviewMinder product also helped the hotel improve the overall guest experience by making it easier to manage and respond to feedback.

Theatre Royal Hotel

Nicole Garthwaite

Director of Operations