Case Study: General Electric Credit Union achieves increased awareness and growth with St. Gregory Group

General Electric Credit Union boosts new website users 21.77% with St. Gregory Group

The customer, General Electric Credit Union (GECU), partnered with the vendor St. Gregory Group to advance regional awareness of its full-service capabilities after initially establishing its brand look and feel.

St. Gregory Group implemented a full-scale campaign called "Doors" that used print, broadcast, digital, and direct marketing to tell the story of how GECU opens doors for its community. The campaign resulted in a tidal wave of growth, directly increasing assets, deposits, and membership. Online traffic also soared, with new users to GECU's website increasing by 21.77%, representing 27,535 more new users during the campaign period.

General Electric Credit Union