Case Study: Dr. Max achieves fast omnichannel fulfillment with SSI Schaefer

Dr. Max Italy - Customer Case Study

The customer, Dr. Max Italy, a leading European pharmaceutical chain, faced major logistics challenges due to its enormous range of products and a rapidly growing e-commerce demand. To ensure the fastest possible delivery to its pharmacies and online customers, it partnered with vendor SSI Schaefer to build a new high-performance omnichannel fulfillment warehouse.

SSI Schaefer acted as the general contractor, providing an end-to-end solution that included conveying systems, handling systems, and its integrated warehouse management system (WMS). This smart logistics concept enabled real-time control, automated processes, and more efficient transport routes. The results included fewer errors, better use of resources, and significantly higher productivity, supporting a remarkable 55% year-over-year increase in e-commerce revenue.

Dr. Max Italy

Stefano Verna

Supply Chain Director