Case Study: StoryPoint boosts resident engagement with SSDM's Cookie Madness campaign

StoryPoint’s Flour Four event sold out with SSDM

StoryPoint Group, a leading senior living provider, was challenged with highlighting its vibrant communities and resident-first dedication during a period when the annual March Madness tournament was set to dominate media attention. They partnered with the vendor SSDM to develop a creative digital marketing campaign to cut through the noise and increase brand awareness.

SSDM created "Cookie Madness," a bracket-style contest where residents competed to find the best cookie recipe. The solution involved a custom website, video ads produced from client footage, and a social media campaign. This initiative successfully generated 270,630 ad impressions and sold out the campaign's finale event, "The Flour Four," significantly increasing engagement and showcasing the fun, community-focused atmosphere of StoryPoint.

StoryPoint