Case Study: Humane Society of Macomb boosts adoptions and community engagement with SSDM

Humane Society Of Macomb boosts Facebook likes 132% with SSDM

The Humane Society of Macomb, an independent animal shelter, faced a severe reputational crisis due to false claims of animal mistreatment, which led to a significant decline in adoptions and volunteers despite being cleared by the state. SSDM was engaged to assist with social media communication and digital strategy to blunt the negative press and shift the public narrative to a positive one.

SSDM implemented a comprehensive solution including a new mobile-friendly website, an updated branding and logo, and a proactive social-media campaign with 24/7 monitoring. The results delivered by SSDM were substantial, including a 900% increase in volunteers, a 98% save rate achieving "no-kill" status, and significant growth in social media engagement, which ultimately ended the targeted protests and restored the shelter's reputation.

Humane Society Of Macomb