Case Study: EmPower HR achieves 63% more sales leads with SSDM

EmPower HR powers 63% more sales leads with SSDM

EmPower HR, a professional employer organization, faced a significant challenge as their previously successful direct-sales model was no longer effective in the post-COVID environment. They had never undertaken marketing as part of their sales strategy. The vendor, SSDM, was engaged to develop a new marketing and sales approach.

SSDM implemented a solution that included in-depth research, a website redesign, and a paid media campaign targeting specific metropolitan markets. This strategy focused on increasing brand awareness and generating qualified leads. The measurable results were substantial, with the campaign attributing to 162 total conversions, a 63% increase in sales-qualified leads, and $240,000 in total sales for EmPower HR.

EmPower HR