Case Study: Edwards Garment boosts B2B ecommerce performance with SSDM’s UX redesign and digital strategy

Edwards Garment drives 9.4 million impressions with SSDM

Edwards Garment, an apparel manufacturer with over 150 years of history, faced a significant challenge as its traditional marketing and distributor network became less effective amidst the digital revolution. The company lacked a CRM system and relied on manual lead recording, necessitating a modern digital strategy to reach its target audience in the hospitality sector. SSDM was engaged to design and execute a new digital marketing approach.

SSDM implemented a multi-channel marketing strategy for Edwards Garment that included search, social, content, and remarketing campaigns. This solution, which featured a UX redesign and dynamic content for different industries, resulted in 9.4 million impressions and over 100 conversions. The campaign also provided valuable insights into the buyer cycle and achieved a high search impression share, successfully establishing a new digital foundation for the client.

Edwards Garment