Case Study: Dynfly boosts revenue and bookings with SSDM

Dynfly boosts revenue 33% in 60 days with SSDM

Dynfly, a pop-in hair color bar, faced a significant challenge when the COVID-19 pandemic shuttered salons just as they planned to expand. With women turning to box dye, founder George Nikollaj needed a way to reach this target audience and present his service as a better alternative. The vendor SSDM was engaged to develop a marketing plan to increase bookings and expand their client base.

SSDM implemented a comprehensive promotional solution that included a landing page, brand video, social media campaigns, and email marketing. This multi-touchpoint strategy successfully positioned Dynfly as the superior choice to box dye. The campaign delivered measurable results for SSDM's client, including a 33% increase in revenue within 60 days, over 1,390 new email subscribers, and $129,240 in total sales.

Dynfly