Case Study: Capital Impact Partners boosts awareness for Detroit’s Woodward Corridor with SSDM

Capital Impact Partners drives 5.9 million impressions with SSDM

Capital Impact Partners, a nonprofit Community Development Financial Institution, engaged vendor SSDM to increase brand awareness for the Detroit Corridor Initiative. Their challenge was to quickly educate and inspire a diverse audience about the revitalization of Detroit's Woodward Corridor, requiring a multifaceted awareness campaign including video production, a landing page, and targeted advertising on a limited budget.

SSDM implemented a grassroots solution by producing an empowering video titled "The Building Blocks To Inclusive Growth," alongside shorter social media videos and a strategic media plan. The campaign generated 5.9 million total impressions and 1.2 million video views. The revitalization effort led to a 30% increase in population density, new businesses moving into the community, and 33% of existing businesses hiring additional employees.

Capital Impact Partners