Case Study: Bosch OTC boosts product demo requests with SSDM

Bosch OTC boosts product demo requests 91% with SSDM

Bosch OTC, a brand within Bosch's Automotive Service Solutions unit, faced the challenge of increasing product demo requests for its Evolve and Encore diagnostic tools. Although it had been part of Bosch for four years, the brand was still relatively unknown among its target audience of professional auto mechanics and shop owners. To address this, they partnered with vendor SSDM to implement a paid digital marketing strategy.

SSDM developed and executed a multi-faceted campaign for Bosch OTC that included paid search, programmatic display and video advertising, and remarketing. This highly targeted approach focused on raising brand awareness and driving demo requests. The solution delivered significant results for Bosch OTC, including a 119% increase in display ad clicks and a 91.59% increase in product demo requests. SSDM's efforts successfully generated a 94% increase in prospects within 90 days.

Bosch OTC